ProData for Property Managers

Stop Guessing. Start Managing With Confidence.

Understand exactly how your portfolio is performing, how it compares to the market, and where revenue opportunities exist, using the industry’s most accurate short-term rental dataset.

Built with verified direct-source reservation data from property management systems and enhanced with OTA market visibility, ProData gives the clarity you need to grow revenue, retain owners, and make smarter decisions.

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Trusted by professional property managers WORLDWIDE.
17,000
+
property managers contributing data
10M
+
properties tracked globally
6,000
+
benchmarked regions
80
+
PMS integrations

Property managers need more than reports.
You need clear answers.

Most property managers are stuck reacting instead of leading.

You’re juggling owner expectations, occupancy pressure, market shifts, reporting requests, and portfolio growth, often without a clear view of what’s actually happening.

With KeyData, you stop relying on assumptions and start operating with confidence.
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ProData helps you answer the
questions that drive your business:
  • Are we pacing ahead or behind the market?
  • Which units are underperforming?
  • Are booking windows changing?
  • What inventory types are converting best?
  • Where are we losing demand?
  • Which guest markets are growing?
  • How do we explain performance changes to owners?

Built to Solve the Problems

‍Property Managers Actually Face

ProData helps your team focus on the units and strategies that move the business forward.
“I don’t know if the problem is me or the market.”
Market Benchmarking

See how your portfolio performs against comparable properties in your market using highly granular filtering.

Understand whether occupancy changes, slower pacing, or booking gaps are portfolio-specific or market-wide.

“Owners keep asking hard questions.”
Owner Reporting

Deliver clean, transparent reports that help owners understand performance and trust your strategy.

Show year-over-year trends, occupancy performance, owner usage impact, and market comparisons down to the individual unit level without spending hours building spreadsheets.

“We’re leaving revenue opportunities on the table.”
Unit-Level Performance Visibility

Identify underperforming units, uncover top-performing inventory segments, and understand what’s actually converting in your market. Analyze performance by:

  • bedroom count
  • amenities
  • location
  • stay length
  • booking source
  • guest behavior
“We don’t know what future demand looks like.”
Forward-Looking Pacing & Booking Insights

See booking trends before they impact your business.

Track pacing, booking windows, booking curves, and future occupancy trends so your team can act early instead of reacting late.

KeyData vs. Typical STR Data

A Complete Revenue Intelligence Platform
for Property Managers

Snapshot
Reports

Quickly understand portfolio health with occupancy, ADR, RevPAR, booking window, and length-of-stay trends.

Pacing
Reports

Track future bookings against prior-year performance to identify booking gaps early.

Enhanced
Benchmarking

Go beyond basic comps with deeper market intelligence including feeder markets, booking sources, stay patterns, booking curves, and inventory trends.

Unit

Reporting

Pinpoint which units need attention and where the biggest opportunities exist.

Owner
Reporting

Build trust with owners through fast, transparent reporting.

DemandIQ

Understand what guests are searching for on your direct booking website and where conversions are dropping off.

Rental
Projections

Generate forward-looking revenue projections for new inventory, acquisitions, and onboarding conversations.

Comp

Sets

Create competitive property groups without manual research.

The Competitive Edge
Property Managers Actually Need

Better conversations with owners.

Confidently explain performance trends with real market context.

Faster operational decisions.

Stop waiting on spreadsheets and manual reporting.

Clearer
growth opportunities.

See which inventory types, markets, and guest segments are outperforming.

Smarter portfolio management.

Identify issues earlier and respond faster.

Stronger
market visibility.

Understand what’s happening across your market, not just inside your own portfolio.

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See your market
Designed for Professional
Vacation Rental Operators

ProData is built for teams

managing real portfolios at scale.

Ideal for:
  • Owners
  • General Managers
  • Revenue Managers
  • Marketing Teams
  • Owner Relation Teams
  • Business Development Teams
Whether you manage 50 units or 5,000, KeyData helps your team operate with more clarity and confidence.
KeyData gives operators a more complete and actionable view of market performance than tools relying on OTA estimates alone.
WHY KeyData IS DIFFERENT

The industry’s

most complete lodging dataset.

  • Verified direct-source
    reservation data
  • Complete OTA market visibility
  • Forward-looking pacing insights
  • Portfolio analytics
  • Competitive benchmarking
Combined into one platform built specifically for professional property managers
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Frequently Asked Questions

Why is direct-source data so important?

The quality of your decisions depends on the quality of your data.

Public listing data cannot always distinguish between guest bookings, owner stays, maintenance blocks, or unavailable dates. Direct-source data comes directly from reservation systems, providing a clearer picture of actual occupancy, booking patterns, booking windows, feeder markets, and portfolio performance.

For property managers, that means more confidence when benchmarking performance, communicating with owners, and evaluating opportunities for growth.

Is KeyData a pricing tool?

No. KeyData is not a pricing tool. Pricing tools automate rate adjustments.

KeyData helps property managers understand performance, benchmark against the market, identify opportunities, and validate strategy.

Many of our customers use KeyData alongside pricing tools like PriceLabs, Beyond, or Wheelhouse. KeyData helps answer the questions pricing tools can't:

1. Am I outperforming the market?
2. Is this a portfolio issue or a market issue?
3. Which properties need attention?
4. How do I prove results to owners?

Think of KeyData as the intelligence layer that helps guide your overall strategy.

What makes KeyData different from AirDNA?

KeyData combines verified first-party reservation data from over 17,000 property managers and 1.15M+ properties with complete OTA market coverage to deliver a more complete and accurate view of market performance. While AirDNA relies primarily on publicly available listing data, KeyData provides visibility into what is actually happening across professional vacation rental portfolios.

This means you can benchmark with confidence, understand market trends more clearly, and make decisions based on real operational performance rather than estimates.

Can I still use KeyData if I already have a pricing tool?

Absolutely.

Many of the industry's top operators use KeyData alongside other tools. Pricing platforms help automate execution, while KeyData provides the market intelligence, benchmarking, owner reporting, and performance visibility needed to understand what is working and why.

The result is a more complete picture of your business and your market.

How does KeyData help me retain homeowners?

Owner retention is one of the most valuable use cases for KeyData.

With owner-ready reporting, you can quickly show performance trends, occupancy, revenue metrics, and market comparisons that help homeowners understand the value you're delivering.

Instead of spending hours pulling reports from multiple systems, you can provide clear, data-backed answers that build trust and strengthen owner relationships.

How do I know if my portfolio is outperforming or underperforming the market?

KeyData goes beyond standard occupancy and revenue metrics.

Depending on your subscription, you can gain visibility into:

1. Booking pace and booking windows
2. Guest feeder markets
3. Booking source performance
4. Length-of-stay trends
5. Inventory segment performance
6. Owner reporting
7. Market-wide benchmarking
‍
These insights help property managers understand not just how they're performing, but why they're performing that way.

Who uses KeyData?

KeyData is trusted by thousands of professional vacation rental operators, from growing regional managers to some of the largest property management companies in North America.

With integrations across 80+ PMS platforms, benchmarking across 6,000+ regions, and data from more than 17,000 property managers, KeyData has become the industry's standard for performance visibility and market intelligence.