DestinationData for DMOs

Stop Reacting. Start Leading With Confidence.

Understand how your destination market is performing across vacation rentals and hotels, where demand is growing, and how to communicate tourism performance with confidence.

DestinationData gives DMOs the clarity needed to support smarter marketing, stronger stakeholder communication, and better destination planning.

Book a DemoSee Your Destination’s Data
Trusted by destination marketing organizations, tourism boards
and government agencies across North America.
30,000
+
hotel properties tracked
17,000
+
property managers contributing data
10M
+
direct-source properties
6,000
+
benchmarked regions

DMOs Need More Than Reports.
You Need a Clear View of What’s Happening.

Most property managers are stuck reacting instead of leading.

You’re balancing board expectations, tourism growth, stakeholder pressure, event planning, marketing performance, and community impact, often without a complete picture of your lodging market.

DestinationData helps you answer the questions that matter most:
  • Are bookings pacing ahead or behind last year?
  • What markets are driving our visitors?
  • How are vacation rentals and hotels performing together?
  • Which events are impacting occupancy?
  • Where should we focus marketing spend?
  • Are visitors staying longer or shortening trips?
  • How is tourism changing across neighborhoods?
  • How do we communicate tourism performance clearly to stakeholders?
With KeyData, you stop relying on assumptions and start operating with confidence.
Book a Demo
When your organization is making decisions that impact marketing strategy, stakeholder trust, community planning, and tourism growth, accuracy matters.
Why DMOs Choose KeyData

Direct-source accuracy

changes everything.

Most tourism reporting tools rely heavily on modeled or OTA-only estimates. KeyData combines responsibly collected OTA data with verified reservation data directly from property management systems, alongside hotel performance data, to deliver a far more complete view of destination performance.

That means better visibility into:
  • Real occupancy trends
  • Actual booking pace
  • Forward-looking demand shifts
  • Visitor behavior patterns
  • Feeder market trends
  • Market-wide lodging performance
  • Neighborhood-level tourism activity
  • Hotel and vacation rental benchmarking

Solutions Built Around the
‍Problems DMOs Actually Face

DestinationData helps your team focus on developing trends and the units and strategies that move the business forward.

“We don’t know our full lodging market.”

Unified Lodging Visibility

See vacation rental and hotel performance together in one platform.

DestinationData helps DMOs understand the complete lodging landscape, not just one segment of the market.

Benchmark occupancy, stay length and booking window, guest nights, and pacing across lodging types, regions, and custom submarkets.

“Stakeholders keep asking for better reporting.”

Board & Stakeholder Reporting

Replace disconnected spreadsheets and static exports with clear, customizable dashboards.

‍

Quickly communicate tourism performance, event impact, market pacing, and economic trends to:

  • Boards
  • Coucils
  • Comunity stakeholders
  • Tourism Partners
  • Economic development leaders
DestinationData helps your organization tell a clearer story with trusted data.

“We don’t know what future demand looks like.”

Forward-Looking Pacing & Booking Insights

See booking trends before they impact your destination.

Track pacing, booking curves, future occupancy trends, and booking windows so your organization can act proactively instead of reacting after demand changes happen.

Forward-looking visibility helps DMOs:

  • Adjust campaigns earlier
  • Support event planning
  • Forecast visitor demand
  • Prepare community resources
  • Identify soft periods before they become problems

“We need to prove marketing impact.”

Feeder Market & Visitor Insights

Understand where visitors are coming from and how booking behavior is changing over time.

Analyze:

  • Visitor origin markets
  • Booking place by region
  • Guest stay patterns
  • Revenue contribution by feeder market
  • Campaign impact trends
DestinationData helps marketing teams focus budgets on the markets already showing travel intent.
More Than Tourism Reporting

A Complete Destination Intelligence

Platform for DMOs

Destination Scorecards

Quickly understand destination performance with occupancy, ADR, RevPAR, guest nights, booking pace, and length-of-stay trends.

Benchmarking Reports

Compare year-over-year lodging performance across destinations, submarkets, and custom regions.

Booking Curve Reports

Track how far in advance visitors are booking and monitor future demand trends.

Feeder Market Insights

Understand where visitors originate and how travel patterns shift over time.

Supply
Maps

Visualize vacation rental inventory growth across neighborhoods and lodging types.

Length of Stay Reporting

Measure stay patterns and identify opportunities to extend trips and increase economic impact.

Guest Check-In Reporting

Track booking lead times and understand when visitors are committing to travel.

Custom Dashboards

Build tailored reporting views for boards, marketing teams, tourism partners, and local leadership.

The Competitive Edge
DMOs Actually Need

Easier stakeholder communication.

Confidently explain tourism performance with trusted market-wide data.

Faster reporting.

Stop rebuilding spreadsheets and static reports every month.

Smarter destination marketing.

Identify high-value feeder markets and respond earlier to demand changes.

Clearer tourism visibility.

Understand how hotels and vacation rentals are performing together.

Stronger destination planning.

Use forward-looking demand trends to support staffing, infrastructure, and event preparation.

Better community conversations.

Bring credible tourism data into discussions around growth, housing, zoning, and economic impact.

Book a Demo
See your market
Designed for Modern
Destination MARKETING Organizations

DestinationData is built for tourism teams that need trusted insights without complicated workflows.

Ideal for:
  • Executive Directors
  • Marketing Teams
  • Research & Analytics Teams
  • Tourism Boards
  • Chambers of Commerce
  • Economic Development Organizations
  • Community & Destination Leaders
Whether you represent a small tourism market or a statewide tourism office, KeyData helps your team operate with more clarity and confidence.
Providing DMOs a more complete and actionable view of tourism performance than tools relying on hotel-only or OTA-only reporting alone.
WHY KeyData IS DIFFERENT

The industry’s

most complete lodging dataset.

  • Verified direct-source
    reservation data
  • Complete OTA market visibility
  • Hotel performance data
  • Forward-looking pacing insights
  • Destination benchmarking
  • Feeder market intelligence
  • Neighborhood-level supply visibility
Combined into one platform built specifically for destination marketing organizations
Book a Demo
Frequently Asked Questions

How is KeyData different from CoStar (Smith Travel Research)?

KeyData provides a complete destination lodging view, not just part of the story.

While CoStar (Smith Travel) is primarily known for hotel performance data, KeyData combines both hotel and vacation rental data in a single platform, allowing destination organizations to understand total lodging demand across their market. DMOs can benchmark performance, track visitor trends, and analyze occupancy, ADR, RevPAR, booking pace, and feeder markets across all lodging types in one dashboard.

This gives destination leaders a more complete understanding of tourism performance and visitor behavior.

How is KeyData different from AirDNA?

The biggest difference is data quality and data sources.

AirDNA primarily relies on publicly available listing data from online travel platforms. KeyData combines responsibly collected OTA data with the industry's largest verified direct-source vacation rental dataset and hotel data.

Because KeyData receives data directly from property management systems and channel managers, destinations gain visibility into actual reservations, revenue, occupancy, booking windows, and pacing, not just estimated market activity.

Why is direct-source data so important?

Direct-source data reflects real bookings made by real guests.

Direct-source data comes directly from property management systems and hotel reservation systems, providing verified reservation and revenue information. Scraped data helps expand market visibility, but direct-source data adds the accuracy and confidence needed for strategic decision-making.

For DMOs, this means more reliable reporting, stronger stakeholder trust, and greater confidence when making marketing, planning, and advocacy decisions.

What makes KeyData's vacation rental dataset unique?

KeyData has the largest verified vacation rental dataset in the industry.

KeyData is integrated with more than 80 property management systems and receives direct-source data from more than 17,000 property managers, representing over 1.15 million vacation rental properties worldwide. This direct-source foundation is supplemented by OTA data from approximately 2 million Airbnb listings and 1 million Vrbo listings, creating unmatched visibility into destination performance.

The result is a lodging dataset that is both broad and highly accurate.

What hotel data does KeyData provide?

KeyData includes robust hotel performance data alongside vacation rental data.

DMOs can analyze hotel and vacation rental performance side-by-side, compare trends across lodging types, and gain access to forward-looking hotel insights that help anticipate future demand. This unified view helps destination leaders understand how travelers are booking accommodations across their entire market.

How does KeyData help DMOs plan ahead instead of reacting?

KeyData provides forward-looking visibility into future demand.

DMOs consistently cite booking pace, booking windows, and feeder market reporting as some of the most valuable insights available. Instead of waiting for monthly reports, teams can monitor future occupancy trends, identify soft periods, and adjust marketing efforts before demand slows.

This helps destination organizations move from reactive reporting to proactive planning.

How do DMOs use KeyData to demonstrate marketing impact?

KeyData helps connect tourism performance to real outcomes.

Destination organizations use KeyData to understand event performance, identify high-value feeder markets, optimize campaign timing, and communicate results to boards, elected officials, and stakeholders. Many DMOs use booking pace, guest check-ins, feeder market trends, and length-of-stay data to support grant funding, justify marketing investments, and demonstrate economic impact.

Why do more than 300 destination organizations choose KeyData?

Because they need a complete, trusted view of destination performance.

KeyData helps DMOs understand the full lodging landscape by combining verified vacation rental data, hotel data, real-time reporting, and forward-looking insights in one platform. Customers consistently cite the ability to see hotel and vacation rental performance together, access feeder market intelligence, simplify board reporting, and make proactive decisions as key reasons they choose KeyData.

Instead of relying on separate data sources and disconnected reports, destination leaders get one clear view of what's happening now and what's coming next.